+1 844 476 6900
Google Core Updates are major changes to Google's search ranking system that aim to improve how the search engine evaluates and ranks web content. These updates typically happen several times a year, but the latest update has gained particular attention due to its focus on combating AI-generated content. In response, Google implemented a major Core Update to its algorithm.
The impact of this update has been substantial—over 40% of websites in sensitive sectors like healthcare- experienced significant drops in search visibility, as Google began to focus more on high-quality, user-centric content to combat low-value pages.
For Healthcare Providers, this update represents more than just another algorithm change—it's a critical shift that demands immediate attention. Healthcare businesses that fail to adapt may face serious consequences: declining search rankings, reduced online visibility, fewer patient inquiries and ultimately, a significant impact on their business growth and reputation. The question isn't whether to adapt, but how to do so effectively.
Are you facing challenges from the recent Google core update? Mirra Healthcare Digital Marketing Services is here to support you. We focus on data-driven strategies designed specifically for the healthcare sector, strengthen your online presence, and achieve sustainable growth in 2025
Understanding the 2024 Google Core Update on Healthcare Businesses
While many healthcare providers are struggling with lower rankings and recover patients queries, understanding what's behind this update is your first step towards overcoming it.
Google's Core Update aims to enhance search results by prioritizing websites that meet Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) criteria.
For Healthcare Businesses, this update comes with both challenges and opportunities:
- Focus on Medical Expertise
Google now gives more value to content created by licensed professionals or verified medical experts, as content authored by medical experts serves as a strong indicator of medical authority.
- High-Quality Standards
Google penalizes generic, outdated, or inaccurate healthcare information, significantly lowering search rankings.
Healthcare content should follow current medical guidelines, undergo regular fact-checks, and be updated frequently to stay competitive.
- Patient-Centric Content
Google prioritizes content that answers health-related queries clearly and simplifies complex medical topics for patients.
By focusing on real patient concerns, answers to questions gathered from clinical experience and search data, healthcare providers can create content that resonates with their audience while meeting Google's quality standards.
- Improved User Experience
Healthcare websites must meet high technical SEO standards to remain compliant, which includes faster page loading times, simplified mobile interface, personalized features, secure browsing to protect user data and better overall experience.
- Trustworthiness
Online Reputation, user reviews and third-party endorsements now play an essential part in search rankings. Maintaining a credible online presence is vital for demonstrating gaining user trust.
How to Build a Strong Digital Presence Post-Google Core Update?
The 2024 Google Core Update has significantly impacted healthcare providers' online visibility. However, simply implementing SEO fixes isn't enough anymore—what's needed is a comprehensive strategy that ensures long-term digital success.
This is where Growth Marketing becomes invaluable. As healthcare businesses work to recover from the update's impact, they must not only regain their search visibility but also build a stronger, more resilient digital presence that can withstand future algorithm changes.
Also Read: A Complete Guide to Digital Marketing for Healthcare Business
Why Is Growth Marketing Essential for Healthcare Business Recovery?
Growth Marketing is a smart approach that uses real data to help your business grow steadily - not just by finding new customers but by keeping them coming back and recommending you to others. The goal is steady, lasting growth rather than quick temporary gains.
Growth Marketing is essential for healthcare recovery because of the following reasons:
A) Increased Competition
With increased competition for new patients, healthcare providers must differentiate themselves to attract and retain their audience.
Growth Marketing helps Healthcare Businesses:
- Increase brand recognition
- Generate leads
- Enhance patient engagement
B) Changing Patient Behavior
As patients become more informed about available choices, they increasingly rely on digital channels to research providers and make informed decisions about their care.
Healthcare Digital Marketing helps Healthcare Providers by:
- Reaching out to patients
- Provides helpful content
- Builds relationships with patients
C) Data-Driven Decision Making
Growth Marketing relies on data insights, helping healthcare providers refine their campaigns.
This approach provides actionable insights, enabling providers to:
- Choose the most effective marketing channels
- Understand patient behavior
- Improve return on investment
How Can Mirra's Digital Marketing Services Support Healthcare Businesses in 2025?
Understanding the role of Growth Marketing in healthcare recovery is one thing - implementing it effectively is another. Many healthcare providers struggle to translate strategy into action, which can leave them falling behind their competition.
This is where Mirra Healthcare Digital Marketing Services steps in, offering comprehensive, data-driven strategies to attract new patients while building trust and boosting growth.
With the help of the following strategies in the healthcare industry, we deliver measurable results:
A) Content Marketing
At Mirra Healthcare Digital Marketing Services, we craft strategic content—blogs, videos, infographics—to educate patients and highlight your expertise.
By producing high-quality material, we help establish your practice as a trusted authority within your field.
Using Targeted Keywords allows us to optimize content and increase search engine rankings, making it easier for potential patients to locate your practice online. It helps in increasing engagement and building trust while creating leads by offering valuable resources in exchange for contact details - ultimately turning them into future patients.
Learn more about Best Healthcare Content Marketing Strategies for Engagement
B) Social Media Marketing
At Mirra Healthcare, we utilize popular social media platforms such as Facebook, Twitter and Instagram to foster relationships with your patients through real-time communication.
Through regular posting of relevant and informative content, as well as participating in online communities, we build lasting relationships that lead to effective treatment outcomes.
Furthermore, we utilize social media campaigns to increase healthcare education regarding health conditions and treatment options, as well as increase brand recognition.
Also read, Healthcare Social Media Marketing: Avoid 5 Mistakes for Success
C) Search Engine Optimization (SEO)
Mirra Healthcare optimizes your website with relevant keywords, so it ranks at the top of organic search engine results when patients search for their queries.
Our targeted approach draws them in, while Local SEO makes it easy for nearby patients to locate you online.
D) Email and SMS Marketing
Keep patients informed with email updates on the latest healthcare news and advancements. Gather valuable patient feedback through email surveys to continuously improve services.
Finally, leverage email campaigns to promote special offers and new services to your patients effectively.
E) Pay-Per-Click Advertising (PPC)
PPC advertising allows your practice to stand out in search results when patients search for relevant keywords, creating immediate visibility. We define your ideal patient demographic and tailor our PPC campaign accordingly.
We monitor performance and make any adjustments as necessary to drive qualified leads directly to your website without exceeding the budget or diminishing return on investment (ROI).
F) Online Reputation Management
We actively manage your online reputation by encouraging patients to submit positive reviews on platforms like Google My Business.
By monitoring online mentions quickly, we quickly build trust and credibility while increasing patient enrollment at your practice.
Get more information on 7 Best Healthcare Online Reputation Management Strategies
Content Ideas to Increase Healthcare Marketing Success in 2025
Given Google's latest updates, healthcare businesses need to optimize their digital presence for maximum exposure.
It's crucial to implement effective content strategies that align with the new standards and drive patient engagement.
Here are some content ideas to help your healthcare practice thrive in 2025:
1. Create Authoritative Content
Focus on educating patients with health-related topics written or reviewed by medical professionals. You can address commonly asked questions and offer professional opinions.
2. Patient Testimonials and Case Studies
Sharing patient stories and testimonials is an effective way to build trust among potential clients. This can be accomplished via written stories or video evidence that highlights real experiences.
3. Video Content
Video marketing is ideal to break down complex information into easily understandable pieces of media. Creating educational content that demonstrates medical procedures, treatment options, or health tips in an easy-to-understand format is a valuable tool for reaching a broader audience and building authority.
Organize live sessions on platforms like Instagram, Facebook or YouTube where healthcare professionals provide real-time answers to community queries - increasing community engagement.
Read more on How Video Marketing Can Transform Your Healthcare Business
4. Email Marketing
Email marketing can be an extremely effective tool that can dramatically boost sales, often producing 50% more leads than other forms of lead-generation methods.
Leverage it by sending regular newsletters with health advice, practice updates and links to new blog posts.
By sharing insights about current healthcare trends and research findings that resonate with your target audience, you'll quickly establish yourself as an authority figure within the field.
5. Leverage Social Media Platforms
Create specific content for different social media platforms - short videos for Instagram reels and longer posts on Facebook or LinkedIn. Engage followers through polls, questions, or discussions regarding relevant health topics to foster a sense of community.
Find more information in 6 Proven Strategies for Healthcare Social Media Marketing
Action Plan for Healthcare Businesses to Implement in 2025
Building on the strategies and content ideas we've explored, it's clear we need an actionable plan to optimize your healthcare business to succeed in 2025.
Here’s a step-by-step action plan for Healthcare Businesses:
Audit your Website: Evaluate technical performance, content quality and user experience on your website.
Upgrade Content to Meet EEAT Standards: Remove outdated material and optimize for expertise, authority and trustworthiness.
Invest in Paid and Organic Campaigns: Combine paid ads with SEO for an efficient digital marketing approach.
Focus on Patient-Centric Marketing: Understand your target audience's needs and provide relevant content that speaks directly to them.
Partner With an Experienced Marketing Team: Mirra’s Healthcare digital marketing services can assist your organization with building long-term success through collaborative partnerships.
Conclusion
Google's 2024 Core Update has changed how healthcare digital marketing used to work, yet it also offers opportunities for growth. Focusing on EEAT, optimizing digital presence and employing data-driven strategies will allow healthcare businesses to not only recover but flourish by 2025.
Mirra Healthcare digital marketing services can help your business solve its challenges, regain its competitive edge and drive recovery.
Contact Mirra Health Care today to schedule a demo and start your path to traffic recovery and growth!
