Top 10 Healthcare Digital Marketing Trends to Follow in 2024

As we move further into 2024, the digital marketing trends for healthcare keep changing at a rapid pace with new guidelines and updates. To remain competitive and effectively engage with patients, healthcare organizations must stay ahead of these new updates and trends. In this blog post, Mirra's top industry experts explore the top healthcare digital marketing trends for 2024, providing actionable insights and in-depth information to help healthcare businesses stay on top of their marketing games. So, let's get started!

10 Healthcare Digital Marketing Trends to Grow Healthcare Brands

1. Optimizing Content for Voice Searches 

EVoice search technology has become a conventional habit, with 58% of people aged between 25 and 40 using voice search features on search engines. As a result, healthcare content marketing strategists must adapt to this trend to ensure they remain relevant and accessible.

How to Optimize Content for Voice Search

• Research Keywords for Voice Search: Focus on long-tail keywords, question keywords, and conversational keywords. These keywords mimic natural speech patterns and are more likely to match voice search queries. For example, instead of targeting "flu symptoms," use "What are the symptoms of the flu?".
• Audit and Optimize Website Content: Voice search queries are more conversational and question-based. Regularly review your existing content to ensure that your content is concise and answers specific questions directly.
• Improve Technical SEO: Ensure your website is crawlable, indexable, and accessible. It means marketers need to prioritize clean URL structure, schema markup, and faster loading times. A technically sound website has a better chance to rank at the top of voice search results.

2. Improving Website User Experience 

A responsive, user-friendly website design is the most effective way to ensure a better user experience, especially for elderly patients or those with disabilities. The website should be easy to navigate, relevant, and intuitive for patients.

To improve user experience, include advanced features like two-way chats, online appointment scheduling, directions, hours, and emergency contact information, etc. Provide access to important

documents, premium billing records, and other protected health information through HIPAA-compliant portals. Secure patient portals empower patients to manage their health and communicate with their providers conveniently.

In addition, you should also focus on adding valuable, educational content in consumer-preferred formats like video and animation. 

Mirra Health Care’s full-stack development services focus on creating engaging and user-friendly web and mobile applications for healthcare brands to enhance patient experience and drive efficiency.

3. Demonstrating E-E-A-T 

In the competitive healthcare industry, demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) is essential for improving search engine visibility. To enhance your authoritativeness in the healthcare industry, you can implement the following digital marketing strategies:

• Highlight any awards and recognition your healthcare business has received. This not only builds trust but also establishes your credibility among potential patients and search engines.
• Feature inputs from industry experts in your articles, blog posts, and videos to establish your site as a reliable and trustworthy source of medical information.

4. Making Healthcare CRO a Priority 

Conversion rate optimization (CRO) is about making it easier for website visitors to become members. Understand the problems your targeted population is facing and optimize your digital marketing strategy accordingly.

The first step to implementing an effective CRO strategy is to optimize landing pages with keywords, clear calls-to-action (CTAs), and compelling headlines. Add persuasive content to encourage visitors to take the desired action. Provide easy access to important information such as contact details, service offerings, and patient testimonials.

Besides, with more people using mobile devices to search for healthcare services, it’s crucial to make your website fully optimized for mobile. Ensure intuitive and responsive design, fast loading times, and easy navigation.

5. Promoting AI-Powered Chatbots & Telehealth Services

AI chatbots are set to become even more prevalent in the healthcare sector in 2024. These chatbots provide patients with quick access to necessary information and can answer basic queries without the need for human intervention. 

In addition, telehealth services have become a staple in healthcare, and their integration into digital marketing strategies is crucial. Promoting telehealth can attract patients who prefer remote consultations.

Develop landing pages dedicated to telehealth services and clearly mention how to book a telehealth appointment, the types of services available, and patient testimonials.

Healthcare marketers can also use social media platforms to highlight telehealth services, share success stories, answer common questions, and provide updates about any new telehealth offerings.

6. Partnering with Experts for Influencer Marketing 

Influencer marketing is a powerful way to reach a wider audience. Healthcare institutions can benefit from partnering with healthcare professionals or industry experts who have a strong online presence with a good number of followers.

This healthcare digital marketing strategy will not only position your business as thought leader but also build trust with potential patients.

7. Managing Online Reputation with Google Business Profile

Reputation management is crucial for growing your Google Business Profile (GBP). Positive patient reviews can significantly impact your local search ranking and attract more patients.

Implement a standard procedure to gather new reviews for your GBP. Make it easy for patients or members to leave reviews by providing clear instructions and links on your website and in follow-up communications.

Actively monitor patient feedback and respond to reviews to show that you value patient input. Address negative reviews on time professionally to mitigate any potential damage to your reputation.

8. Utilizing Local and Location-Based SEO 

Optimizing for local search can help healthcare organizations attract patients or members within their geographic area.

Keep your GBP updated with accurate information, including your address, phone number, hours of operation, and services offered. Encourage patients to leave reviews and optimize your reply with targeted keywords.

9. Video Continues to Drive Patient Engagement 

Video content continues to be one of the most engaging and effective ways to engage patients and simplify complex healthcare information. Healthcare organizations can use video content to highlight services, educate patients, and promote new products.

Create videos that explain medical conditions, treatments, insurance complexity, Medicare Advantage plans in simple terms. Use visuals and animations to make the information more accessible and engaging.

Also, share testimonials or conduct live Q&A sessions with industry experts on social media to address common queries. This can help you create a community around your healthcare brand and ensure direct engagement with your audience. 

Read More: 6 Social Media Marketing Strategies to Grow Your Healthcare Business

10. Prioritizing Privacy & Security 

Privacy and security are the most important pillars in creating a sustainable healthcare digital marketing strategy. With recent guidance from the Department of Health & Human Services (HHS) on tracking and data usage, healthcare organizations must comply with regulations while leveraging digital marketing tools.

Stay informed about the latest regulations regarding patient data and ensure your marketing practices comply with these rules. This includes understanding the limitations of third-party tools like Google Analytics and Facebook Pixel.

Also, be transparent with patients about how their data is used and obtain explicit consent for data collection and processing. Do not use any information, even testimonials for digital channels, without their consent. Clear privacy policies and terms of service can help build trust with your audience.

Why Choose Mirra's Healthcare Digital Marketing Solution

Mirra's healthcare digital marketing solutions offer comprehensive services to maximize engagement and drive growth. We utilize data and predictive analytics to create personalized

digital marketing strategies, optimize every consumer touchpoint, and ensure maximum return on investment. Customized consumer journeys target individuals at different stages of the sales funnel, converting leads into loyal customers.

Our comprehensive growth marketing services include:

• Branding and asset creation
• Web and mobile development
• Full-stack technology services
• Data-driven healthcare digital marketing strategies
• AEP campaign planning
• Personalized content strategy, graphic design, video creation
• Social media management
• SEO/ASO
• Performance marketing, email marketing, and e-commerce marketing

By utilizing AI and ML, Mirra ensures scalable growth for healthcare brands through full-funnel marketing solutions. Contact us to leverage our expertise and grow your healthcare brand in this digital era.